Creating a Conference Center, either from ground up or through conversion, is an exciting, challenging and rewarding process that utilizes the talents and expertise of all disciplines within a successful organization. Few companies have all the resources required to transition from one market position to another and continue to deliver the same high-level of service within this new market position. Creating a Conference Center culture through the installation of systems and staff training is the core competency of PHG. Successful conversions of hotel properties to Conference Centers (in part or in total) follow a meticulous five phase approach that begins with gaining an understanding of the conference concept then embracing cultural changes in sales, services and delivery concepts to include Food & Beverage, Operations and financial reporting and quality assessment. All phases are critical to the long-term success and integrity of the concept and the operation.

These phases are:

 

I.   Design and Development (New and Renovation)

 

II.  Market Analysis and Repositioning Sales Plan

 

III. Operational Readiness/System Implementation

 

IV. Staff Training - Sales, Conference Services, Operations, Financial Services

 

V.  Assessment & Adjustment

 

Time frames for conversions typically run 12-24 months, dependent on construction schedules and strategic commitment. Each phase of the project contains numerous tasks that will ultimately involve all the major operational and support departments. Through the process the concept will become understood and the culture will take shape.