For most externally marketed conference centers and hotels, a comprehensive and usable marketing plan is
the road map for financial success. A successful marketing plan must be fluid, well-structured and thoroughly research. It must establish a competitive position and have attainable outcomes. PHG prepares complete marketing plans with specific sales actions which provide practical and detailed methods of organizing and implementing all of the necessary direct sales and marketing activities required.

 

Every marketing plan contemplates the following areas at a minimum:

 

• Market Research

• Target Markets

• Product definition

• Competition

• Mission Statement

• Market Strategies

• Pricing, Positioning and Branding

• Budget

• Marketing Goals

• Monitoring Results

 

These plans include guidelines for establishing sales manager goals and appropriate compensation. The deliverable to you as our customer is a concise Sales & Marketing Plan focused on maximizing revenues and maximizing accountability.